Alexa, Help Dad

A campaign that gives visibility to a parent group rarely seen: single fathers. Instead of portraying Alexa as a utility, “Help Dad” positions it as quiet support in the everyday emotional work of parenting. With humor and honesty, the campaign celebrates dads who do it all — and rarely get credit for it.

Integrated Campaign | Role: Art Director, Copywriter, Strategist

Awards: ADDYs 2025 - Best in Show, and Gold (Student Advertising Category)

Campaign Video