Alexa | Help Dad

A campaign that gives visibility to a parent group rarely seen: single fathers. Instead of portraying Alexa as a utility, “Help Dad” positions it as quiet support in the everyday emotional work of parenting. With humor and honesty, the campaign celebrates dads who do it all — and rarely get credit for it.

Integrated Campaign | Role: Art Director, Copywriter, Strategist

Awards:

ADDYs Atlanta 2025 - Best in Show, & Gold

ADDYs District 2025 - Mosaic Award, & Gold

Campaign Video

Outdoor Advertisements

In-App Integration: Dad Mode

In-App feature - Stock-Up Dad, in collaboration with Whole Foods

Social Media

Dad Joke Memes

Influencer Collaborations

Youtube Playlist for "Dad Hacks"

Youtube Playlist for "Dad Hacks"

Unconventional Dad Hack Example

Unconventional Dad Hack Example

Quirky Dad Hack Example

Quirky Dad Hack Example

Podcast Series: Unsolicited Dad Advice with Alexa

Jumbotron - Dad Moves

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